It’s no secret that Igbos have a reputation for success in majorly every aspect of life, especially business.
From starting small businesses to challenging major industry players, they seem to have a natural knack for entrepreneurship.
But why is this the case? And how can this success be attributed to the Igbo community as a whole, rather than being misconstrued as the result of “juju” or unethical practices?
To understand the secret behind Igbo business success, it’s important to look at the cultural values and practices that have shaped the community.
Firstly, a typical Igbo man believes so much in hard work and perseverance.
In fact, a recent survey carried out at the Alaba International market in Lagos showed that Almost a quarter of traders at the center where all Igbos.
It may interest you to know that this culture of sheer resilience was passed down from generations.
